Kids

Children have their own way of judging clothes. They want something they can climb a fence in, roll down a hill in, and wear three days running because it has become the good one. Parents are thinking about everything else, from how it washes to how long it will fit. Our kids' collection was put together to keep both of you happy, with twenty-seven pieces in toddler through youth sizes that are built to get through a childhood.

Kids T-Shirts

Our tees carry the designs children actually ask for. There is a tiger drawn bold enough to spot from the far side of a playground, a samurai for the ones who like a bit of adventure, and a DJ behind the decks that will go straight into the wardrobe of any child who has ever asked for a microphone. We also print graffiti artwork, along with football, soccer, and hockey designs for children who are in their cleats before breakfast.

Each tee is printed on soft staple cotton with a straight cut, so nothing bunches at the waist or itches around the neck. The prints hold their colour instead of cracking after a couple of washes. Short sleeves cover the hot months, and long sleeves take over when the weather turns. If you are stocking a drawer of kids' summer clothes that can handle a full season of grass stains, this is the place to begin. Shop all kids' tees

Kids Hoodies

Our hoodies are fleece-lined and soft on the inside, cut roomy enough to layer over a tee without feeling tight through the shoulders. You will find football designs, red, white, and blue prints, and plain logo versions in navy, black, white, and athletic heather for children who would rather not wear a picture across the chest.

We pay attention to the details that matter once a hoodie leaves the house. The hood is sized to fit a real head, and the pocket holds two hands and whatever rock has just been found. It goes on for the morning walk, comes off by midday, and ends up tied round the waist by the afternoon, which is exactly what good kids' outdoor clothing should be able to do. Shop all kids' hoodies

Toddler, Kids, and Youth Sizes

We size the collection across three fits. Toddler jersey tees are cut soft with easy neck openings, so getting dressed does not turn into a wrestling match. Kids' sizes cover the middle years, and youth sizes take care of the ones who are growing out of things faster than you can replace them.

Every product page includes a full-size chart. When a child falls between two sizes, we suggest going up. The relaxed cut still looks right, and they will grow into it before the season is out.

Made for Being Outside

Everything in this collection is chosen with movement in mind. The cotton breathes through a hot afternoon, and the fleece holds warmth without weighing a small body down. We stick to colours that survive the walk home from the park, and we keep the fabric soft, with no stiff seams or tags sawing at the back of the neck.

These are kids' designer clothes in the way that counts for a seven-year-old, which is that they look good and feel like nothing at all. The artwork is properly drawn, the fabric is chosen for real wear, and the clothes come back out of the wash still looking like clothes.

Why Parents Shop With Us

• Free shipping across the USA on every order, with no minimum spend

• 10% off your first order when you join our newsletter

• A rewards programme that pays you back on the next growth spurt

• Apple Pay, Google Pay, PayPal, Shop Pay, and every major card

• Matching styles across our men's and women's ranges, if family photos are your thing

Shop the kids' collection now and get free USA shipping, 10% off your first order, and clothes your children will actually want to wear.

Questions Parents Ask Us

What sizes do you carry for children? 

We stock toddler, kids, and youth sizes. Full-size charts appear on every product page.

What are the tees made from?

Soft staple cotton with a straight cut. Exact fabric details are listed on each product page.

Will the prints crack in the wash? 

No. Wash them inside out on a cool cycle, and the designs stay bright for years.

My child is between two sizes. What should I do?

 Go up a size. The relaxed cut still looks right, and they will grow into it quickly.

What if something does not fit? 

Return it within our returns window, unworn and with tags attached. Full details are in our refund policy.